Explore Souvenir Land: 2025 Korea Tourism Souvenir Expo at DDP

Explore “Souvenir Land” — A Celebration of K-Goods in Seoul

The 2025 Korea Tourism Souvenir Expo is set to bring Korea’s most creative K-goods and tourism souvenirs together under one roof. This three-day festival will take place from November 21 to 23 at the Dongdaemun Design Plaza (DDP) Art Hall 1 and 2, offering visitors a vibrant and immersive experience.

---

Expanded for 2025: More Days, More Exhibitors, More K-Goods

Now in its fourth year, the expo has been expanded to accommodate growing public interest. The event will run for three days instead of two, and exhibition space has increased to 134 booths, up from 107 last year.

Interest in K-goods continues to surge, attracting a record 365 applicants from companies and institutions nationwide. From these, 134 exhibitors were selected to showcase their unique, high-quality Korean souvenirs.

---

“Souvenir Land”: A Theme-Park Style Immersive Experience

The 2025 expo embraces the playful theme of “Souvenir Land: Packed with Exciting K-Goods.” Its official poster features hidden illustrations of popular tourism souvenirs—like the Joseon Royal Wine Stopper, Daemongjae 1779 Traditional Liquor, and Gold Leaf Craft Glittering Art—giving visitors a fun preview of what to expect.

To enhance the experience, the venue has been transformed into a theme-park-inspired space with multiple engaging zones:

• Exhibitor Booth Zone: Designed like candy shops and amusement park stores, filled with participating companies and institutions.
• Award-Winning Souvenir Showcase: A carousel-themed display featuring top entries from the 2025 tourism souvenir competition.
• Souvenir Select Shop: A curated shopping area offering a wide variety of K-goods.
• Local Government Souvenir Zone: A travel-bag-inspired space introducing regional cultural products.
• Magic Tunnel Rest Area: A colorful, visually stimulating zone designed for visitor relaxation.

Visitors can explore these non-linear, photo-friendly spaces while discovering crafted goods, specialty foods, stationery, beauty items, fashion accessories, and modern reinterpretations of Korean cultural heritage.

---

A Growing Hub for K-Goods and Cultural Creativity

With an expanded schedule, more exhibitors, and a fully immersive theme-park concept, the 2025 Korea Tourism Souvenir Expo aims to strengthen global interest in K-goods and inspire new cultural trends. Whether you're a traveler, collector, or K-culture fan, “Souvenir Land” offers a unique chance to experience the creativity and charm of Korean souvenirs.