Call 109 When You Feel Overwhelmed: South Korea’s Lifeline for Suicide Prevention

South Korea continues to grapple with one of the highest suicide rates among OECD countries, turning suicide into a critical national health concern. Amid this reality, the country’s suicide prevention hotline, 109, has emerged as a vital lifeline for people facing emotional crisis. In 2024–2025, this message of hope reached millions through a moving public service announcement featuring renowned actress Lee Jung-eun, whose calm, supportive voice became a symbol of comfort for those struggling alone.

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109 Hotline: A Simple Number That Saves Lives

The national suicide prevention PSA opens with a teenage girl sitting alone at a bus stop, her eyes heavy with exhaustion. “I’ve felt like giving up… everything has been too much,” she whispers. Sitting beside her, Lee Jung-eun gently replies, “It's okay. You can talk about whatever you're feeling.”

The video moves through conversations with a young adult and an elderly man, each hesitant to share their stories. Lee responds with reassurance: “Everything you say is confidential.” “Thank you for being honest.” With each interaction, the PSA reinforces the message: You are not alone — help is available 24/7 through 109.

PSA Reaches Over 61.9 Million Views

Produced by the Ministry of Health and Welfare and the Korea Suicide Prevention Center, the campaign's message is direct: “Are you thinking about suicide? Contact 109 — we can help bring you back to safety.”

The PSA went viral almost instantly, surpassing 61.9 million views on YouTube and spreading widely across social media. Viewers praised Lee Jung-eun’s calm, sincere approach, writing comments such as:

• “This is the most powerful suicide-prevention PSA ever. Her warm voice truly helped me.”
• “109 feels like a rescue line for those who feel isolated and alone.”
• “I won’t assume no one cares anymore. I will call 109 if I need help.”

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Why Actress Lee Jung-eun Accepted the Role

Lee explained her decision to participate in the campaign with heartfelt honesty: “South Korea’s suicide rate is extremely serious. Then it began happening to people around me, and the issue became personal. Because I understood the weight of the problem, I gladly chose to take part in this public campaign.”

Her authenticity helped break stigma and encouraged people to talk openly about mental health. Lee’s message showed that listening, empathy, and timely intervention can change someone’s life.

National Awards for Her Contribution

On September 10, during the 2025 Suicide Prevention Day Ceremony, Lee Jung-eun received the Minister of Health and Welfare Commendation for her contributions to suicide prevention and the promotion of life-respecting culture.

Only weeks later, she was honored again at the 2025 Korea Popular Culture and Arts Awards, where she received the Presidential Commendation, the country’s highest government award in the cultural sector. Known for her powerful performances in films like Parasite (2019), she has now added the title of “life protector” to her legacy.

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The National Crisis: South Korea’s Serious Suicide Problem

South Korea has long recorded one of the highest suicide rates among developed nations. Economic pressures, academic stress, digital-age isolation, and social stigma surrounding mental health have all contributed.

Recognizing suicide as a “social disaster,” the government is implementing stronger policies, including the establishment of a new National Suicide Response Headquarters. The goal is to expand prevention programs, strengthen monitoring systems, and make mental-health services more accessible to the public.

Why the 109 Hotline Matters More Than Ever

The success of the 109 hotline and its PSA demonstrates a key truth: People still reach out when they know someone will listen without judgment.

The hotline offers:

• 24/7 confidential counseling
• Immediate crisis intervention
• Connections to local mental-health services
• Support for youth, seniors, and at-risk individuals

For many, calling 109 is the first time they express their struggles to another human being. And that simple act — speaking honestly, being heard compassionately — can be enough to save a life.

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Final Message: You Are Not Alone

Lee Jung-eun’s voice in the PSA continues to resonate: “Thank you for sharing your honest feelings.” The message is clear and powerful — your life matters.

If you or someone you know is struggling, calling 109 may be the most important step toward safety, connection, and hope.

No one needs to face emotional pain alone. Help is one call away.