2025 International Broadcasting Video Market: Expanding the Global Reach of K-Content

2025 International Broadcasting Video Market: Expanding the Global Reach of K-Content

💡 Key Insight: The 2025 International Broadcasting Video Market will serve as a global hub to accelerate K-content export and strengthen international media partnerships.

The 2025 International Broadcasting Video Market, hosted by the Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency (KOCCA), is set to become one of the most significant platforms for the K-content export industry. Taking place this September, the event will feature more than 300 companies across broadcasting, film, OTT streaming, animation, and production formats. The initiative underscores South Korea’s determination to expand its influence within the global media industry and solidify its role as a leader in creative innovation.

🌍 A Global Stage for K-Content Export

The 2025 International Broadcasting Video Market is not just a trade show — it is a gateway for Korean producers to connect with international buyers. Top executives from Netflix, Disney+, Amazon Prime, and other major global OTT platforms will attend, highlighting the rising demand for K-dramas, K-animation, and original formats. This business-to-business marketplace allows content creators to showcase projects, pitch ideas, and secure distribution contracts that can drive billions in revenue.

In recent years, the K-content export market has grown rapidly, thanks to the popularity of titles like Squid Game, Extraordinary Attorney Woo, and K-pop-related documentaries. The event will expand these opportunities further by bringing together media companies from over 40 countries to foster collaborations.

🎬 Key Programs and Industry Highlights

The market will feature a diverse lineup of programs, including:

  • International Co-Production Forums to match Korean creators with global studios.
  • Format pitching sessions where producers present innovative content ideas.
  • Business matchmaking events to facilitate contract negotiations.
  • A Digital Innovation Pavilion showcasing AI-driven production, VR/AR technologies, and immersive storytelling tools.

This year’s event emphasizes digital transformation in the media industry, focusing on how new technologies can enhance storytelling and streamline production pipelines. From AI-assisted scriptwriting to cloud-based distribution, Korea is positioning itself as a pioneer in next-generation content creation.

📈 Economic and Cultural Impact of K-Content Export

In 2024, Korea’s content exports exceeded $13.7 billion, making the industry one of the nation’s top growth engines alongside automobiles and semiconductors. The 2025 International Broadcasting Video Market is expected to further increase that figure, with early estimates suggesting that contracts worth hundreds of millions could be signed during the event.

The cultural significance of K-content cannot be underestimated. K-dramas and K-pop have become central to the Korean Wave (Hallyu), reshaping global pop culture and driving interest in Korean fashion, food, and tourism. This year’s market seeks to harness that momentum by fostering international co-productions and expanding access to new markets in Europe, North America, and the Middle East.

🤝 Strengthening Global Media Networks

One of the primary goals of the event is to establish long-term partnerships. By hosting one-on-one business meetings, the 2025 International Broadcasting Video Market provides a unique environment where content creators, distributors, and investors can align strategies. This approach ensures that K-content maintains its competitive edge in the rapidly evolving global media industry.

Government officials emphasize that the initiative is not just about business but also about creating cultural bridges. By expanding K-content export, Korea is strengthening its role as a cultural leader while ensuring sustainable economic growth.

📅 How to Participate

Companies and individuals interested in participating can register via the KOCCA official website. Detailed schedules, program outlines, and exhibitor lists are available online. Early registration is recommended as space is limited, and demand for participation has already exceeded expectations.

✅ Conclusion: The 2025 International Broadcasting Video Market is more than a media event — it is a launchpad for K-content export, global collaboration, and digital innovation. As K-dramas, K-pop, and Korean films continue to captivate audiences worldwide, this marketplace ensures that Korea remains at the center of the global entertainment industry.

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